To celebrate the UAE’s 51st National Day in 2022, the task was to develop an immersive guest experience showcasing the country’s heritage. Combining visual and aural elements, a series of spaces were created inside the Abu Dhabi National Exhibition Centre (ADNEC), the venue for the 51st National Day, and a nationally-significant architectural space. The goal was to highlight the country’s achievements since its founding on 2 December 1971.
My role as Creative Lead was to head the creative team, design and manage the production, delivery and installation of all branding and art installations throughout the event site. To set the celebratory tone of the occasion, guests were immersed in the UAE’s heritage from the moment they arrived at the venue. Alongside site branding, inside the building visitors experienced a series of gallery-style spaces, with draped screens of vintage photos, soundtracks of regional music and historic recordings and interactive video elements.
Created on behalf of ‘People & Co’.
What was delivered:
• Art Direction
• Print Collateral
• Wayfinding
• Social Media Posts
• Merchandise
• Hoardings
• Show Graphics