To celebrate the United Arab Emirates 50th National Day, which included a globally viewed opening ceremony and the following 10 days of public shows; a floating theatrical experience was created, highlighting the deep connections between people, nature and technology. Staged in Dubai’s Hatta Dam and surrounded by the Hajar Mountains, the celebration showcased the UAE’s past, present and future through spectacular creative and artistic storytelling.
My role as Creative Lead was to head the creative team, design and manage the production, delivery and installation of all branding throughout the event sites and environments.
The visitors to the huge celebratory show needed to feel a sense of excitement building up on their journey to the show site as well as at the location itself and throughout the numerous touch-points.
Created on behalf of ‘People’.
What was delivered:
• Art Direction
• Print Collateral
• Wayfinding
• Social Media Posts
• Merchandise
• Hoardings
• Livery • Show Graphics