Ma’an is a Governmental initiative based in Abu Dhabi designed to drive social impacts and make a positive difference to the lives of residents and citizens. A brand was required for it’s two-week social innovation space The Exchange, based at The Galleria Mall.
A simplified, bold and impactful visual identity was created, in dual language. The brand demonstrated what it means to collaborate for good and position Ma’an as the catalyst, centre point and connector for people who were passionate about working together towards a positive human impact.
Created on behalf of ‘People & Co’.
What was delivered:
• Brand Identity
• Print Collateral
• Art Direction
• Exhibition Design
• Brand Guidelines
• Wayfinding