As the popularity of basketball in Australia continues to grow, Spalding required an overhaul of their existing e-commerce site to grow sales, increase conversion rate and to provide a great user experience for the consumer. This was to be created through things such as mobile responsiveness, a quick and simple checkout and branding consistency.
A mobile-first design approach was used to focus on key content and user interactions and to ensure that the most important pages are easy to find, accessible and click-able. An easy to follow ‘Add to Basket’ and ‘Checkout’ process with clear, easy to click buttons and concise form formatting to reduce user friction and checkout abandonment were all implemented.
What was delivered:
• Art Direction
• Wireframing
• Web Design
• Responsive Layouts