Combing the concepts of Asian street food and tapas, Pan Yum was created to get friends and family around the table and share bowls of flavour from Asia, in the heart of Yorkshire.
To cut through the market, the brand was created to be loud, fun and engaging with lots of playful typography and illustrations to reflect the vibrancy of the cuisine.
Creative on behalf of ‘Picture Smiths’.
What was delivered:
• Art Direction
• Brand Identity
• Print Collateral
• Social Media Posts
• Signage
• Packaging
• Merchandise
• Menu Design