Michael Lee is a specialist cheese and deli food wholesaler, which needed modernising through brand and an updated web presence.
The new creative approach helped elevate the brand and reach new customers with a striking brand refresh using a stylised geometric ‘ML’ monogram as the catalyst. Reminiscent of blocks and truckles of cheese, in a striking yellow and navy colourway and coupled with a beautiful photographic tone and modern typography.
Created on behalf of ‘Picture Smiths’.
What was delivered:
• Art Direction
• Brand Identity
• Print Collateral
• Brochures
• Website
• Packaging