Meaning ‘Little Bells’, the name Les Clochette was inspired by the dairy farming in the area and the sound of cow bells ringing in the distance. This inspired the brand and visual identity for a new restaurant and hotel in the Risoux mountain cross-country ski resort, north of Geneva.
The brand created was elegant and simple, with muted colours inspired by the Tricolore and Union Jack, as the business is run by an Anglo-French partnership. Using vintage imagery of the region, a nostalgic look and feel helped give prestige and heritage to the new enterprise whilst reflecting it’s long established prominence within the village of Chapelle des Bois.
Created on behalf of ‘Picture Smiths’.
What was delivered:
• Art Direction
• Brand Identity
• Print Collateral
• Social Media Posts
• Signage
• Packaging
• Merchandise