Leaders Production is a UAE-based project delivery partner specialising in live events across the region. They required a brand refresh to elevate the business to the next level and extend their growing operation. With the organisations approach to adapting and scaling their services, depending on the event and production, a brand refresh was created that could also be flexible and interchangeable to meet client and live production demands.
A bear and lion icon, representing the two founding partners, already existing within the brand so within the refresh approach updated illustrations were commissioned. A suite of brandmarks and wordmarks were created to portray the varying services and adapatability of the business. Paired with a refined colour palette, typographic layouts and a new online presence, the brand is all set for its continued growth.
What was delivered:
• Art Direction
• Brand Identity
• Print Collateral
• Social Media Posts
• Website
• Merchandise