KAL has 14 leisure facilities across the Kirkless area providing access to fitness for local communities, which includes 9 pools, 12 gyms and 12 studios. The existing brand was very dated and inconsistent, so I created a style that could work across all disciplines of the brand, from swimming to junior activities to more corporate collateral and promotional campaigns.
Raising awareness is paramount to the organisation, so making sure the branding is consistent throughout digital and print presence, no matter what area of the company is being promoted, was key to it's success.