This long established, independent florist & coffee shop is in a vibrant cosmopolitan suburban setting. They required a brand overhaul to bring themselves up to date with the changing face of their High Street.
A brand was created with flair and expression, to reflect the creativity of the owner as well as the diverse audience of it’s location. With a deep and rich colour palette, layers of colourful botanicals and fauna was created to build a montage full of curiosity and life that can be rolled out through all the brands assets.
Creative on behalf of ‘Picture Smiths’.
What was delivered:
• Art Direction
• Brand Identity
• Print Collateral
• Social Media Posts
• Signage
• Packaging
• Merchandise
Leaders Production is a UAE-based project delivery partner specialising in live events across the region. They required a brand refresh to elevate the business to the next level and extend their growing operation. With the organisations approach to adapting and scaling their services, depending on the event and production, a brand refresh was created that could also be flexible and interchangeable to meet client and live production demands.
A bear and lion icon, representing the two founding partners, already existing within the brand so within the refresh approach updated illustrations were commissioned. A suite of brandmarks and wordmarks were created to portray the varying services and adapatability of the business. Paired with a refined colour palette, typographic layouts and a new online presence, the brand is all set for its continued growth.
What was delivered:
• Art Direction
• Brand Identity
• Print Collateral
• Social Media Posts
• Website
• Merchandise
Combing the concepts of Asian street food and tapas, Pan Yum was created to get friends and family around the table and share bowls of flavour from Asia, in the heart of Yorkshire.
To cut through the market, the brand was created to be loud, fun and engaging with lots of playful typography and illustrations to reflect the vibrancy of the cuisine.
Creative on behalf of ‘Picture Smiths’.
What was delivered:
• Art Direction
• Brand Identity
• Print Collateral
• Social Media Posts
• Signage
• Packaging
• Merchandise
• Menu Design
To celebrate 100 years of Kellogg’s launching in the UK, a sub-brand was created to celebrate the big milestone. Using the brand’s guidelines, a logo and brand roll-out was designed that could be flexible throughout the organisations sub-brands. It was created to be playful and interactive throughout all of the internal communications.
Created on behalf of ‘I Love That Creative’.
What was delivered:
• Brand Identity
• Campaign Design
• Brand Guidelines
• Social Media Posts
Red Bull Featured is an annual ‘Best Trick’ event, were BMX riders get to test their skills without the risk of getting penalised for crashing. With the new venue being awarded to Manchester Central, a branding opportunity arose to elevate the event to a whole new audience and marketplace.
A visual identity was created to support the concept of ‘A Wall of Support’. The new course proposed featured a walled terrace to house the energetic and lively crowd. The branding, key visual headlines and imagery played homage to the fans and riders alike with it’s grunge textures, industrial typography and colour palette.
Creative on behalf of ‘People & Co’.
What was delivered:
• Brand Identity
• Key Visuals
• Copywriting
• Wayfinding
Dubai-based events, environments and exhibition organisation required a brand refresh to update and reflect their offering after 25 years of success in the region.
Working closely with the Creative Director, a new identity was created to reflect the high calibre of client the organisation serves. The word mark created was an evolution of previous incarnations and was given further design elements to help enhance the creative output both online and offline.
What was delivered:
• Brand Identity
• Print Collateral
• Website
• Social Media Posts|
• Signage
• Livery
• In-House Templates
To reflect the unique heritage of the Grade II listed riverside mill in Lancashire, this renovation project required branding to help transform the building from a dilapidated former mill to a boutique luxury apartment complex.
Original technical drawings of the building were unearthed which created the catalyst of the brand language. Paired with typography from the era and a colour palette that showcased the luxury aesthetics of the renovation, a brand was created that reflectived it’s sympathetic renovation, with all apartments being pre-sold before renovation was even completed.
What was delivered:
• Art Direction
• Brand Identity
• Print Collateral
• Website
• Social Media Posts
• Sales Brochure
Live music and festival programmer UTI constantly require assets to help promote their hosted gigs and shows.
Using band assets, collateral and ephemera, an array of various design styles and approaches are used to help promote artists, groups and solo performers to sold out shows nationwide.
What was delivered:
• Art Direction
• Campaign Design
• Social Media Posts
• Video Stings
Social marketing start-up Nova+ required branding to help push forward their visual approach and give an extra dimension to their existing logo. As a young business with a no holds barred attitude to their business, they required a brand language that reflected the fresh and youthful approach to the organisation.
A striking one colour identity to the brand was introduced alongside dynamic typographic layouts and animations were added to help their online presence.
What was delivered:
• Art Direction
• Brand Identity
• Campaign Design
• Brand Guidelines
• Social Media Posts
• Storyboarding
Link Training Academy creates tailored courses and programs to help young students gain qualifications and confidence in an array of skills including hairdressing, barbering, business management and teacher training.
The branding needed to reflect the audience they’re catering for, so striking black and white images paired with a vibrant turquoise colour was chosen alongside a modern serif typeface. Sub-categories of the brand were given a complementary colour coding system to help differentiate between sectors.
Created on behalf of ‘Picture Smiths’.
What was delivered:
• Art Direction
• Brand Identity
• Print Collateral
• Brochures
• Social Media Posts
• Signage
Beneath the grass on the corner of Moss Lane East and Princess Road, Manchester lies a famous Moss Side basement club, The Reno. The club was demolished in 1986 but in 2017 before the site was re-built on; playwright Linda Brogan, was keen to create a hub for fellow club-goers to gather and share stories and memories of the iconic nightclub.
A diary of the excavation project was ultimately created, all funded by the Arts Council England. A brand identity as well as a website to post updates, share memories and tell the story of the people and club was created. The success of the brand and the website led to a 6 month residency exhibition at The Whitworth Art Gallery, Manchester, nationwide coverage in the Press as well as various reunions of long lost friends and acquaintances.
What was delivered:
• Art Direction
• Brand Identity
• Website
• Exhibition Design
• Merchandise
Meaning ‘Little Bells’, the name Les Clochette was inspired by the dairy farming in the area and the sound of cow bells ringing in the distance. This inspired the brand and visual identity for a new restaurant and hotel in the Risoux mountain cross-country ski resort, north of Geneva.
The brand created was elegant and simple, with muted colours inspired by the Tricolore and Union Jack, as the business is run by an Anglo-French partnership. Using vintage imagery of the region, a nostalgic look and feel helped give prestige and heritage to the new enterprise whilst reflecting it’s long established prominence within the village of Chapelle des Bois.
Created on behalf of ‘Picture Smiths’.
What was delivered:
• Art Direction
• Brand Identity
• Print Collateral
• Social Media Posts
• Signage
• Packaging
• Merchandise
Dinnewell’s Gin is a family-run gin distillery producing premium small batch gin, in West Yorkshire. To grow the brand they required an overhaul of their existing branding and to start a fresh to help stand out amongst a crowded marketplace.
With family at the heart of the business, the newly developed brandmark honoured the couple’s daughter Rose and sees a stylised ‘D’, with a premium metallic treatment, which works beautifully on the range of bottle designs. The bespoke patterns created for each bottle uses the metallic treatment to depict the key flavours and botanical ingredients used in the crafting process.
Created on behalf of ‘Picture Smiths’.
What was delivered:
• Art Direction
• Brand Identity
• Packaging
• Social Media Posts
Michael Lee is a specialist cheese and deli food wholesaler, which needed modernising through brand and an updated web presence.
The new creative approach helped elevate the brand and reach new customers with a striking brand refresh using a stylised geometric ‘ML’ monogram as the catalyst. Reminiscent of blocks and truckles of cheese, in a striking yellow and navy colourway and coupled with a beautiful photographic tone and modern typography.
Created on behalf of ‘Picture Smiths’.
What was delivered:
• Art Direction
• Brand Identity
• Print Collateral
• Brochures
• Website
• Packaging
La Fortezza is a new boutique, contemporary Italian restaurant based in a rural location beside a reservoir in West Yorkshire.
They required a brand that was to be influenced by the great Italian lakes and landscapes which the new business was styled on. A formal crest was created within the brand to emphasize the heritage and prestige the owners required and to also emphasize the unique location of the restaurant with the literal translation meaning; ‘a fortified building’. Stunning photography paired with modern typography and a muted colour palette elevated this new restaurant to be real focal point for the local restaurant scene.
Created on behalf of ‘Picture Smiths’.
What was delivered:
• Art Direction
• Brand Identity
• Launch Campaign
• Print Collateral
• Social Media Posts
• Signage
• Packaging
• Wayfinding
Ma’an is a Governmental initiative based in Abu Dhabi designed to drive social impacts and make a positive difference to the lives of residents and citizens. A brand was required for it’s two-week social innovation space The Exchange, based at The Galleria Mall.
A simplified, bold and impactful visual identity was created, in dual language. The brand demonstrated what it means to collaborate for good and position Ma’an as the catalyst, centre point and connector for people who were passionate about working together towards a positive human impact.
Created on behalf of ‘People & Co’.
What was delivered:
• Brand Identity
• Print Collateral
• Art Direction
• Exhibition Design
• Brand Guidelines
• Wayfinding
Born To Tell Productions are a start-up, content-producing, documentary making, film production company who required a brand creating to help investors understand their business proposition and generate income for their diverse portfolio of upcoming projects.
The brand required a simple, impactful, bold approach paired with a limited colour palette to give maximum impact on collateral and complement the striking bank of imagery.
What was delivered:
• Brand Identity
• Presentation Guides
• Website
• Merchandise
Every year, the United Arab Emirates celebrates the founding of the nation, formed from seven Emirates.In 2023, the celebration coincided with COP28 being hosted in Dubai, bringing the world to the UAE for vital climate talks, attended by world leaders and heads of states.
The task was to create and celebrate the 52nd Union Day (formerly National Day) in a spectacular stage experience and environmental space that would focus on sustainability, unity, openness and progress.
The creative theme of the event would tell a story of a changing country, embracing the possibilities of the future while cherishing its past. But most importantly it had to be designed and built using the most sustainable materials and techniques available.
My role as Creative Lead was to head the creative team, with design of all branding and art installations throughout the event site as well as items within the show itself.
Created while Creative Designer at ‘People’.
What was delivered:
• Art Direction
• Print Collateral
• Wayfinding
• Social Media Posts
• Merchandise
• Hoardings
• Show Graphics
• Advertisements
To celebrate the UAE’s 51st National Day in 2022, the task was to develop an immersive guest experience showcasing the country’s heritage. Combining visual and aural elements, a series of spaces were created inside the Abu Dhabi National Exhibition Centre (ADNEC), the venue for the 51st National Day, and a nationally-significant architectural space. The goal was to highlight the country’s achievements since its founding on 2 December 1971.
My role as Creative Lead was to head the creative team, design and manage the production, delivery and installation of all branding and art installations throughout the event site. To set the celebratory tone of the occasion, guests were immersed in the UAE’s heritage from the moment they arrived at the venue. Alongside site branding, inside the building visitors experienced a series of gallery-style spaces, with draped screens of vintage photos, soundtracks of regional music and historic recordings and interactive video elements.
Created on behalf of ‘People & Co’.
What was delivered:
• Art Direction
• Print Collateral
• Wayfinding
• Social Media Posts
• Merchandise
• Hoardings
• Show Graphics
To celebrate the United Arab Emirates 50th National Day, which included a globally viewed opening ceremony and the following 10 days of public shows; a floating theatrical experience was created, highlighting the deep connections between people, nature and technology. Staged in Dubai’s Hatta Dam and surrounded by the Hajar Mountains, the celebration showcased the UAE’s past, present and future through spectacular creative and artistic storytelling.
My role as Creative Lead was to head the creative team, design and manage the production, delivery and installation of all branding throughout the event sites and environments.
The visitors to the huge celebratory show needed to feel a sense of excitement building up on their journey to the show site as well as at the location itself and throughout the numerous touch-points.
Created on behalf of ‘People’.
What was delivered:
• Art Direction
• Print Collateral
• Wayfinding
• Social Media Posts
• Merchandise
• Hoardings
• Livery • Show Graphics
Tokyo-based international art collective ‘TeamLab’ are scheduled to open up their “home for infinite curiosity” on Saadiyat Island, Abu Dhabi in 2024. In the meantime, they opened up a temporary art space with science-meets-art installations as a sneak peak of exciting things to come.
The experience created and designed was to tease the public and get them to unleash their imaginations by triggering our natural curiosity. This was achieved with the creation of a teaser film, social media stings, branding, and signage; all with the goal of sparking curiosity.
Created on behalf of ‘People & Co’.
What was delivered:
• Brand Identity
• Print Collateral
• Wayfinding
• Signage
DFI is Qatar’s first international organisation dedicated to film. Financing, producing and education are all part of the annual Ajyal Film Festival. The task was to design their first annual report, in an engaging and informative way.
Pushing the brand guidelines as much as possible, this dual language annual report was created with each of the 100 pages meticulously designed to give a fresh and intriguing approach to the content. The result reflected the vision and energy of the institute.
Created on behalf of ‘The Creative Union’.
What was delivered:
• Design Layout
• Typography
• Art Direction
With the continued growth of the organisation and an array of big client wins, the company website needed a complete overhaul to showcase the variety and popularity of their recently project wins.
Working alongside the brand guidelines, the look and feel of the homepage, internal pages, case studies, as well as an animation style guide, for both desktop and responsive layouts, was created.
Created on behalf of ‘People & Co’.
What was delivered:
• Art Direction
• Wireframing
• Web Design
• Responsive Layouts
Alongside the new branding, a website was created to highlight the diverse range of recent project wins and services offered.
Using the new branding created, the look and feel of the homepage, internal pages, case studies, as well as an animation style guide, for both desktop and responsive layouts was designed.
What was delivered:
• Art Direction
• Wireframing
• Web Design
• Responsive Layouts
As the popularity of basketball in Australia continues to grow, Spalding required an overhaul of their existing e-commerce site to grow sales, increase conversion rate and to provide a great user experience for the consumer. This was to be created through things such as mobile responsiveness, a quick and simple checkout and branding consistency.
A mobile-first design approach was used to focus on key content and user interactions and to ensure that the most important pages are easy to find, accessible and click-able. An easy to follow ‘Add to Basket’ and ‘Checkout’ process with clear, easy to click buttons and concise form formatting to reduce user friction and checkout abandonment were all implemented.
What was delivered:
• Art Direction
• Wireframing
• Web Design
• Responsive Layouts
As well as graphic design I also like to indulge in contemporary collage work influenced by Surrealism and Pop-Art. I like to combine vintage ephemera with landscapes, personalities, flora and fauna to create dreamy, imaginary scenes using found materials, scavenged from antique books, retro magazines, packaging, slides, photographs and postcards.
I’ve had my collage work exhibited throughout the UK as well as internationally, and recently had work published in Creative Review.
Over in the Print Shop you can purchase originals and prints of some of my pieces.
A bit of a megamix of logos, brandmarks and sub-brands created for various companies and organisations.
